The Corridor Advisory Group (CAG) completed a comprehensive process of identifying the goals of the Corridor Management Plan and the objectives and strategies for meeting each of those goals, as provided in Chapter F. Goals and Objective of the Management Plan. The CAG also identified specific project ideas within each strategy category, and the partners best equipped to successfully help implement them, as described in Chapter M. Organizational Partnerships to Sustain the Byway. The Six-Year Action Plan provided in the following chart is a year-by-year road map for achieving Corridor Management Plan goals. It is organized according to the strategies and actions to be initiated in each year and includes the partnership needed for their implementation. Actual implementation of the 6-year action plan will depend on funding realities, but 2015 is intended as year 1. Each year, some projects may be completed, and new projects launched, again, as funding permits. Projects begun during this six-year period will not necessarily be completed by the year 2021; however, available funds and time will be utilized to complete projects to the greatest extent possible. Many projects are ongoing for the duration of Scenic Byway management and early efforts will support later ones. All of the Action items identified in the Six-Year plan will be implemented with the oversight and coordination of the Bold Coast Regional Tourism Partnership, in close association with the organizations identified as Implementation Partners.
Bold Coast Scenic Byway Six-Year Action Plan Mission: The Bold Coast Scenic Byway provides access to the unique Downeast experience; serves as a destination for multi-modal travelers; promotes economic development; and celebrates the true Downeast way of life.

Strategy

Action

Implementation Partners[1]

Year 1 - 2015

Establish a Byway management organization with stable participation and funding. Byway organizational structure should enhance and help coordinate the work of existing organizations and agencies. ·       Determine decision-making process for core group and assign key roles including fiscal agency. ·       Determine structure for organizing members to get projects done (committees, work groups). ·       Create “rules of operation.” Recruit members and assign key roles. COC’s, DART, DERC&D, SCEC, WCCOG
  Identify and solicit funding required for part-time administrative support. COC’s, WCCOG, DERC&D, DART
  Support the establishment of friends of” or other partner groups to ensure long-term maintenance and operation of Byway enhancements. COC’s, DART, DERC&D
Preserve and protect the scenic, natural, historic, cultural, and recreational resources of the Bold Coast region.   Work with conservation, historical, cultural, and recreation groups to support existing initiatives focused on conservation of high priority resources critical to the Byway experience, especially those that are under stress or in need of enhancement. DCC, DSF, MCHT, DFT, DST, DLLT, BPL, DERC&D, historical societies & museums, “local experts” in fisheries & agriculture, MITA
Educate those involved in economic development, tourism, transportation, land conservation, economic development, etc. about active plans and resources. WCCOG, DERC&D, DART
Improve visitor access to information and education regarding the way of life in Byway communities, and enhance opportunities to access the authentic experiences that the region offers. Construct information racks and distribute (filled with Byway and regional maps and brochures) to high-traffic tourism businesses. Fill periodically as needed. WCCC, WCCF, DERC&D
Fund and implement an update of the “Discover Downeast & Acadia” map; distribute widely. DART, MDOT, WCCOG, UMM
Fund and implement design and printing of a Bold Coast Scenic Byway map; distribute widely. DART, MDOT, WCCOG, MOT, UMM, DERC&D
Fund and implement creation of/upgrades to the Bold Coast Scenic Byway visitor website. MDOT, MOT, WCCOG, DERC&D
Enroll Byway management entity as a member as necessary to get Byway maps and brochures into State Visitor Centers and regional Chambers of Commerce. MOT, DART, DERC&D
Assess existing visitor information materials, publications, and web sites. Determine needs for improvement in informing and educating the visitor regarding the Bold Coast region “way of life”. Address identified needs through specific projects, developing new promotional materials and platforms as required. COC’s, SCEC, DART
Work with MDOT to develop an interpretive plan to include identification of key themes and stories brought forward in the Corridor Management Plan, recognizing the variety of ways in which this information is communicated to visitors, and opportunities for improvement of the delivery system. MDOT, DART, MOT, COC’s, DERC&D, EMM, 2NV, CCRTA, GNB
Assess presence and programs that already provide hands-on visitor experience.   Determine remaining need and create a plan for encouraging, supporting, promoting, and training business owners as necessary to fill these needs. DART, SCEC, COC’s
Create 1, 2, 3, 5, and 7- day itineraries for the region and sub-regions. Create themed itineraries based on traveler type or theme type. DART, COC’s
Invest in appropriate public facilities to enhance or support a successful visitor experience. Identify gaps in existing public facilities specific to the Byway, and initiate requests to appropriate agencies to fill the gaps. ·       Identify resources for maintenance and operation of new facilities prior to capital development. MDOT, COC’s
Work with MDOT to obtain funds to design, construct, and place several permanent BCSB map-sign displays in several public locations – currently identified: Cherryfield, Jonesport, and Lubec. MDOT, Destination Cherryfield, municipalities, Jonesport Economic Development Committee
Assess the extent of visitor services and information. Assist information centers in filling needs.   Explore collaborative (“hybrid”) approaches to visitor services (eg. having a library or cafe provide visitor information and wifi). COC’s, DART
Identify and assess current and proposed capacities of public communications systems including specifically cell phone and Internet service required to meet expectations of contemporary travelers.   Work with appropriate organizations to promote context-sensitive technology infrastructure. Axiom, SCEC, GNB, CCRTA
Support Destination Cherryfield and the Downeast Sunrise Trail in planning and fundraising for restoration of the historic train depot into a transportation museum and historic monument to the foundations of the community, trail, and region. DST, Destination Cherryfield, DERC&D, DART, MDOT, MHPC
Work with the Towns of Milbridge and Lubec to secure funding and acquisitions necessary for design and implementation of Gateway information and interpretation sites. Towns of Milbridge & Lubec, MDOT, WCCOG, DART, DERC&D, Milbridge Area Merchant’s Association, Cobscook Area COC
Enhance hospitality services in the Byway communities. Work with partners to identify and evaluate hospitality service gaps and opportunities to meet the expectations of Byway target markets. DART, COC’s, SCEC, WCCOG
Support enhancement of non-recreation visitor activities in Byway communities.   Identify existing cultural, natural, and historical programs of libraries, historical societies, art centers, and parks, and assess their interest level, type and ability to accommodate Byway travelers.   Work with these organizations to increase visitor readiness and appeal. Libraries, historical societies, BPL, EAC, DERC&D
Link with existing groups that are developing and promoting thematic trails to achieve better coordination and promotional activities. ·       Organize an event at sculptures and fisheries sites within several Byway communities. Focus events on telling the stories of Byway people, places and culture/history. SISS, DST, DFT, MITA, UMO & UMM (Maine Ice Age Trail), DERC&D, DART, SCEC, MOT, MDOT, BPL, EMM, 2NV, CCRTA, GNB
Develop and implement a comprehensive promotional plan for the Byway as a travel destination. Define/negotiate roles and actions for all potential partners to reach and attract target market groups. COC’s, DART, MOT, EMM, 2NV, CCRTA, GNB
Sharpen and communicate positioning statement for Byway and region to allow promotional agencies to both differentiate the Bold Coast/Downeast from other nearby destinations and build connections between the Bold Coast/Downeast and other nearby destinations. COC’s, DART, MOT, EMM, 2NV, CCRTA, GNB
Create an overall brand that unites the Bold Coast region. COC’s, DART, MOT
Assist existing businesses, municipal governments, and promotional agencies to promote the Byway/region.   Create “Regional Destination” packets for business owners, which includes themed itineraries and lists of regional visitor assets. Work with existing initiatives to continue and improve regional destination trainings for service providers. COC’s, DART, MOT, SCEC, DFT, SISS, DERC&D, EMM, 2NV, CCRTA, GNB
Partner with existing initiatives to continue and improve Regional Destination training programs. SCEC, DERC&D, COC’s, DART, CCRTA, GNB
Strengthen promotional materials. Analyze promotional materials, websites, social media etc. to determine efficacy in attracting target market groups. Recommend changes to these materials and media platforms. COC’s, DART, MOT, SCEC
Conduct online photography/painting/writing contests to gather website materials from local adults and youth that tell regional stories. COC’s, DART, SCEC, DERC&D
Establish clear objectives and benchmarks by which to evaluate the positive effect of promotional efforts on visitation and local economies. Identify missing data sets that need to be developed.   Design and implement data collection mechanisms. DART, MOT, COC’s, DERC&D, SCEC
Work with high-traffic locations to conduct visitor surveys. COC’s, DART, DERC&D, SCEC
Year 2 – 2016
Strategy Action Implementation Partners
Preserve and protect the scenic, natural, historic, cultural, and recreational resources of the Downeast region. Provide planning boards, select boards, town councils, and CEO’s with information to use in review development proposals that affect the byway. Provide examples of historic and scenic protection ordinances from other towns. WCCOG
  Work with communities to consider scenic preservation standards for wind towers and cell towers proposed in areas directly visible from the Byway corridor. WCCOG, DERC&D
Invest in appropriate public facilities to enhance or support a successful visitor experience. Work with the Port of Eastport in design and implementation of a scenic byway information kiosk and map at the new visitor center. Eastport Area COC, Port of Eastport
Work with all communities in fundraising for “facelifts” to existing town-line signs. All municipalities, COC’s
Improve visitor access to information and education regarding the way of life in Byway communities, and enhance the opportunities for the visitor to use the Byway to access the authentic experiences that the region offers. Continue work with MDOT to develop an interpretive plan.   Explore/secure funding for construction of signage. MDOT, WCCOG, DART, COC’s, MOT, DERC&D
  Assist the Cherryfield Historic District Walking Tour to fund and create audio tours and an online app for smart phone users, and website upgrades. Destination Cherryfield, Cherryfield/Narraguagus Historical Society, UMM, DERC&D, DART, MHPC
Support expanded recreation opportunities in the corridor. Identify and map prime wildlife watching destinations, including non-motorized, lightly travelled, more remote trails, beaches, wetlands, and remote camping, hiking, and paddling sites. DST, DCC, MCHT, DFT, CCLC, BPL, DERC&D, DLLT
  Identify and assess recreation support services (outfitters, equipment rentals, guide services, etc.). Help businesses expand as necessary to fill identified needs. SCEC, NMDC, Grand Lake Stream & Princeton, DERC&D, DLLT, SCIWC, ME Guides Association
Support expanded non-recreation opportunities in the corridor. Evaluate the ability of community events to accommodate Byway travelers. Work with willing event and program sponsors to increase visitor readiness and appeal. COC’s
  Create a Passport program or Geo-cache trail to specific, themed destinations-for visitors and school programs. COC’s, DFT, DST, SISS, DCC, MCHT, DERC&D, DART, DLLT, SCIWC, HCPC
Assist existing businesses, municipal governments, and promotional agencies in promoting the Byway/region.   Encourage businesses that welcome Bold Coast travelers to hang specially painted buoys outside their shops. Create unified theme for buoys, and marketing information. Use to encourage participation in the WelcomeME customer-service training program. COC’s, SCEC, DART
  Identify PR partners and “key insiders” for the Maine Office of Tourism and Tourism New Brunswick, and assist area businesses to host travel writers and FAM tours. COC’s, DART, MOT
Strengthen promotional materials. Create a simple “media kit” for business owners that highlights the brands, tag-lines, marketing position, logo, etc. to encourage/facilitate a stronger regional unity. COC’s, DART, SCEC, MOT
Help businesses develop new marketing materials/platforms as required. COC’s, DART, SCEC, MOT
Year 3 — 2017
Strategy Action Implementation Partners
Preserve and protect the scenic, natural, historic, cultural, and recreational resources of the Downeast region. Work with schools and communities on a litterbug and stewardship campaign to help stop the cultural cycle of littering. Schools, municipalities, DERC&D, BPL, DCC, MCHT,
  Propose economic development policies that encourage economic growth and diversification and job creation in locations that benefit from, but do not harm existing natural and historic assets. This may include promotion of industrial and commercial enterprise zones, land use and building standards and identification of development assistance programs. WCCOG, DERC&D
Invest in appropriate public facilities to enhance or support a successful visitor experience. Work with the Town of Machias and Town of Perry to secure funding and acquisitions necessary for design and implementation of a Gateway information and interpretation site. MDOT, Cobscook Bay Area COC, municipalities, WCCOG
Improve visitor access to information and education regarding the way of life in Byway communities, and enhance the opportunities for the visitor to use the Byway to access the authentic experiences that the region offers. Work with local experts to develop books, website, posters, videos: how things are made—wreaths, blueberry jam, cranberries, goat cheese, sardines, smoked mussels—“a day in the life” of local products. COC’s, UMM, DART, MOT, DERC&D
Conduct Bold Coast people video/audio interviews tied to MOT theme for BCSB website. Link to historical societies, libraries, schools, places with public television. UMM, MOT, COC’s, DERC&D, DART
Create a “Milepost” Guide: a mile-by-mile documentation of what to expect/see/do along the Byway. MDOT, UMM, COC’s, DART
Enhance hospitality services in the Byway communities. Organize a volunteer week for community beautifications… obtain simple donated materials and labor to improve the appearance of downtown centers or specific sites. COC’s, DART
  Organize window-decorating contest or similar incentives to improve empty storefronts in downtown centers. COC’s, DART
Assist existing businesses, municipal governments, and promotional agencies in promoting the Byway/region. Work with existing initiatives to offer Internet marketing and sales training. SCEC, Axiom, WCCOG, DART
Year 4 — 2018
Invest in appropriate public facilities to enhance or support a successful visitor experience.   Work with the Towns of Columbia Falls and Cutler to secure funding and acquisitions necessary for design and implementation of Gateway information and interpretation sites. MDOT, municipalities, WCCOG
  Work with commercial nature-based industries to create interpretive information on-site, such as a panel on wreath-making at the factory, a panel on blueberry production near a factory or field, a panel on cranberry production near the bog, a panel on seafood processing outside the building. Local businesses, MDOT, SCEC, DERC&D
Support expanded recreation opportunities in the corridor. Support enhancement, expansion, and development of nature tour and registered guide businesses, wildlife centers, remote recreational facilities, and wildlife-based programs. DERC&D, NMDC, SCEC, Grand Lake Stream & Princeton, MNWR, BPR, USFWS, DCC, MCHT, DSF, DLLT, SCIWC, ME Guides Association, DIFW
  Work with snowmobile and ATV clubs to offer guided recreational vacation experiences of a lifetime. DST, DERC&D, DACF, local clubs
Assist existing businesses, municipal governments, and promotional agencies in promoting the Byway/region. Work with wildlife conservation organizations and businesses to promote the Byway as one of Maine’s great wildlife watching destinations, utilizing websites, social media, programs, and literature. DCC, MNWR, MCHT, COC’s, DART, DERC&D, MOT, DLLT, SCIWC, DACF
Provide a safe, efficient, and attractive transportation corridor that balances the needs of visitors, residents, and businesses.   Work with communities, municipal governments, and public agencies to assess, develop, and promote safe bike routes and safe shared roadway practices (including lane marking and signage) along the Byway. BCM, EdGE, MaineDOT municipalities
Year 5—2019
Strategy Action Implementation Partners
Preserve and protect the scenic, natural, historic, cultural, and recreational resources of the Downeast region. Encourage and support Cherryfield, Milbridge, Jonesport, and Lubec to participate in the Maine Downtown program. MDF, COC’s, Calais, Machias, and Eastport Revitalization Committees, Destination Cherryfield, Milbridge Area Merchant’s Association, Jonesport Economic Development Committee
Invest in appropriate public facilities to enhance or support a successful visitor experience. Work with the Towns of Jonesport and Addison to secure funding and acquisitions necessary for design and implementation of a scenic byway interpretive and informational kiosk. Municipalities, Jonesport Economic Development Committee, MDOT, WCCOG
Enhance hospitality services in the Byway communities. Assist downtown businesses with finding viable, fun methods to stay open through more of the winter—more winter special events COC’s
  Organize a “Pop-Up” weekend for home-based or explorative businesses to display their wares in empty downtown businesses. COC’s
Support expanded recreation opportunities in the corridor.   Support registered guide training and tourism fisheries licensing. Work with businesses and non-profits to address licensing and training needs and opportunities. SCEC, Grand Lake Stream & Princeton, NMDC, DLLT, SCIWC
Support enhancement of non-recreation visitor activities in Byway communities. Every community gets a weekend! Collaborate on timing/location/themes of events and celebrations—create complementary thematic events and movement through the region. COC’s, municipalities
Provide a safe, efficient, and attractive transportation corridor that balances the needs of visitors, residents, and businesses. Work with MDOT and private businesses to locate wayfinding signs at the intersection of Route 9 and Route 193 in Beddington, and at the intersection of Route 1 and Route 3 in Ellsworth. MDOT
Year 6—2020
Strategy Action Implementation Partners
Invest in appropriate public facilities to enhance or support a successful visitor experience. Work with the Town of Dennysville to secure funding and acquisitions necessary for design and implementation of a scenic byway interpretive and informational kiosk. Town of Dennysville, Dennysville Historical Society, MDOT
Improve visitor access to information and education regarding the way of life in Byway communities, and enhance the opportunities for the visitor to use the Byway to access the authentic experiences that the region offers. Create a recording with Byway information for a dedicated AM radio Byway channel, and locate signs at major travel points stating “tune into AM Station xxxx” UMM, MDOT, COC’s
Support expanded recreation opportunities in the corridor. Establish easily accessible scenic and interpretive walking paths directly off the Byway route. MDOT, municipalities, DCC, MCHT, BPL, USFWS, MNWR
  Work with key business, recreation and conservation organizations to plan, design, and secure funding to implement enhancements or new recreation facilities. COC’s, DERC&D, DCC, MCHT, DFT, BPL, USFWS, MNWR, DLLT, SCIWC
Support enhancement of non-recreation visitor activities in Byway communities. Work with local organizations to create mutually beneficial volun-tourism opportunities Historical societies, COC’s, UMM,
Ongoing Needs – Years 1-6
Strategy Action Implementation Partners
Preserve and protect the scenic, natural, historic, cultural, and recreational resources of the Downeast region. Involve schools, museums, artists, local experts, historical societies, etc., to create and connect with regional identity, discover favorite places, create art and literature about home, and learn the origin stories of their communities. EdGE, schools
  Support new conservation and enhancement activities focused on areas equipped to handle visitor numbers. (eg. fishing, farming/aquaculture/blueberries, forestry products, land preservation, public access) DERC&D, SCEC, NMDC, WCCOG, LMF, MDOT
Improve visitor access to information and education regarding the way of life in Byway communities, and enhance the opportunities for the visitor to use the Byway to access the authentic experiences that the region offers. Use and promote the Byway as the gateway to and network among the many established assets of the region (follow the Byway to….Downeast Fisheries Trail, Downeast Sunrise Trail, Lighthouses and Lobsters, Downeast Birding Trail, outdoor recreation, beaches and parks, sea food, festivals, museums, historic districts…) COC’s, DART, MOT, EMM, 2NV
  Assist businesses to create, expand, and partner on opportunities to experience the Byway lifestyle at its source (establish more “working museums” and experiential tours where people can see the process, touch the tools and products involved, and maybe even try a hand.) COC’s, DART, DERC&D, SCEC, EMM
  Encourage and support more farmers to participate yearly in Open Farm Day and Maple Syrup day. COC’s, DART, DERC&D, SCEC, WCCOG
Enhance hospitality services in the Byway communities. Teach Byway ambassadorship to front line workers, evaluate effectiveness of these programs, identify gaps in hospitality-related programmatic needs. SCEC, COC’s, DART, DERC&D
Support expanded recreation opportunities in the corridor. Identify and map recreational facilities (hiking trails, boat launches, bike lanes, etc.) UMM, WCCOG
Develop and implement a comprehensive promotional plan for the Byway as a travel destination. Collect, analyze and distribute information about key target market group(s) for the Byway to all potential partners (eg. individual businesses, local chambers, municipal governments, Maine Office of Tourism, Tourism New Brunswick, Downeast Acadia Regional Tourism, Sunrise County Economic Council, etc.). COC’s, DART, DERC&D
  Conduct a retreat periodically during the winter with all Chambers and similar organizations COC’s, DART, MOT, EMM, 2NV, CCRTA, GNB
Assist existing businesses, municipal governments, and promotional agencies in promoting the Byway/region. Encourage Byway businesses and non-profits to list services and events with key visitor information sources ( eg. Maine Tourism Association, Maine Office of Tourism, Tourism New Brunswick, etc.) to create a sense of “critical mass” of services and things to do in the area to attract visitors. COC’s, DART, MOT, SCEC
  Collaborate with neighboring Byways on promotion and common marketing efforts. HCPC, MDOT, DART, EMM, 2NV, CCRTA, GNB
  Support and encourage networking and partnering between Byway businesses and communities. DART, COC’s, EMM, 2NV, CCRTA, GNB
  Promote the entire region as a scenic byways destination…there are 4 byways in the Downeast/Acadia region. COC’s, DART, HCPC, MOT, EMM, 2NV
Produce monthly “insider” blog for website. COC’s
  Maintain Facebook page several times a week with photos, news and events. COC’s, DART, WCCOG
  Create news by holding quarterly Byway-supported events (small is fine)—bring the attention of writers and photographers to the area. COC’s, DART, DERC&D, EMM, 2NV
Establish clear objectives and benchmarks by which to evaluate the positive effect of promotional efforts on visitation and local economies. Identify and track data sets compiled by others (eg. Maine Office of Tourism, DART, etc.) COC’s, DART, MOT, WCCOG
Establish a Byway management organization with stable participation and funding. Improve coordination between Byway service providers. Offer packaging and networking trainings for businesses and create cooperative network and regular discussion forums. SCEC, COC’s, NMDC
  Maintain Byway Planning website for regional stakeholders/partners.
  Produce a quarterly press release to local papers and newsletter for stakeholders/partners.
Build lasting partnerships with community, local government, and agency stakeholders. Communicate with key organizations, government agencies, and businesses whose participation and support is necessary to achieve desired outcomes. COC’s, DART, DERC&D
  Maintain communication networks with partners to inform them of the work of the group and need for their assistance. COC’s, DART
Provide a safe, efficient, and attractive transportation corridor that balances the needs of visitors, residents, and businesses. Work with MDOT to identify, advocate for, and fund planning and implementation of identified safety improvement priorities, transportation infrastructure (roads and bridges, passing lanes, turnouts, bike lanes, crosswalks, pedestrian routes) necessary to safely accommodate the number and diversity of Byway travelers. MDOT, municipalities, WCCOG, BCM
  Work with MDOT to identify, advocate for, and fund necessary way-finding improvements including adequate signage and shared/uncluttered signage location. MDOT, municipalities, WCCOG
  Continue to update bike-ped assessments in and near downtowns as use increases. BCM, WCCOG, MDOT
  Assist in dissemination of schedules and coordination between local and regional busses, ferries, bike rentals, lodging, etc., for ease of alternative transportation travel. COC’s, DART
  Organization Acronyms   BCM – Bicycle Coalition of Maine BPL – Bureau of Parks and Lands CCLC – Cobscook Community Learning Center CCRTA – Charlotte County Regional Tourism Association COC – Chamber of Commerce DACF – Department of Agriculture, Conservation, and Forestry DART – Downeast-Acadia Regional Tourism DCC – Downeast Coastal Conservancy DFT – Downeast Fisheries Trail DIFW – Department of Inland Fisheries and Wildlife DLLT – Downeast Lakes Land Trust DSF – Downeast Salmon Federation DST – Downeast Sunrise Trail EAC – Eastport Art Center EDGE – Ed Greaves Educational Center EMM – Experience Maritime Maine GNB – Greater New Brunswick HCPC – Hancock County Planning Commission LMF – Land for Maine’s Future MCHT – Maine Coast Heritage Trust MDF – Maine Development Foundation MDOT – Maine Department of Transportation MHPC – Maine Historic Preservation Commission MITA – Maine Island Trail Association MNWR – Moosehorn National Wildlife Refuge MOT – Maine Office of Tourism SCEC – Sunrise County Economic Council SCIWC – St. Croix International Waterway Commission SISS – Schoodic International Sculpture Symposium UMM – University of Maine at Machias USFWS – US Fish and Wildlife Service WCCC – Washington County Community College WCCF – Washington County Correctional Facility WCCOG - Washington County Council of Governments 2NV – Two-Nation Vacation   [1] A list of acronyms used in this table is provided at the end of the table.

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